The Tariq Farid Franchise Institute, which resides in The Arthur M. Blank School for Entrepreneurial Leadership at Babson College will host the 37th Annual Conference. The conference will take place at Babson College’s Boston Campus, in the heart of the financial district, from June 13-15, 2024. 

The conference will be co-chaired by Vincent (Vini) Onyemah, Professor of Sales and Marketing at Babson College and Benjamin Lawrence, Aziz Hashim Professor of Franchise Entrepreneurship at Georgia State University. Babson College President, Stephen Spinelli Jr. MBA’92, PhD. will kick-off the opening night reception. Spinelli is a co-founder of Jiffy Lube International, and currently serves as the Chairman of the board at Planet Fitness, Inc.