2024 Annual Conference June 12-14, 2024 - Boston, USA
Academic Keynote Speaker: Patrick Kaufmann
Patrick Kaufmann is Professor Emeritus of Marketing at Boston University's Questrom School Business. He served on the ISoF executive committee from 1992 to 2014 and chaired the ISoF conferences in 1992 and 2010. One of the most cited scholars in franchising, Professor Kaufmann received a BA in Economics from Georgetown University in 1968, a JD from Boston College Law School in 1974, an MBA from Wharton in 1980, and a Ph.D. in Marketing from Northwestern University in 1985.
Conference Location
The Tariq Farid Franchise Institute, which resides in The Arthur M. Blank School for Entrepreneurial Leadership at Babson College will host the 37th Annual Conference. The conference will take place at Babson College’s Boston Campus, in the heart of the financial district, from June 12-14, 2024.
The conference will be co-chaired by Vincent (Vini) Onyemah, Professor of Sales and Marketing at Babson College and Benjamin Lawrence, Aziz Hashim Professor of Franchise Entrepreneurship at Georgia State University. Babson College President, Stephen Spinelli Jr. MBA’92, PhD. will kick-off the opening night reception. Spinelli is a co-founder of Jiffy Lube International, and currently serves as the Chairman of the board at Planet Fitness, Inc.
conference Co-Chairs
Vincent Onyemah, Ph.D.
Benjamin Lawrence, Ph.D.
Benjamin Lawrence, Ph.D.
Professor of Sales and Marketing
Babson College
Benjamin Lawrence, Ph.D.
Benjamin Lawrence, Ph.D.
Benjamin Lawrence, Ph.D.
Aziz Hashim Professor of Franchise Entrepreneurship
Georgia State University
Conference Hotel Booking
We have a block of rooms at a special rate at the Harborside Inn which is 10 minute walk to Babson's Boston campus. You can access
the group booking by calling the main number 617-723-7500 and reference BABSON23A to get the discount.